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“I cannot deny that there are good guys in my local city,” said Zhou on traditional dating, “but I didn’t find any quality matches after getting to know them.” An increasing number of Chinese have turned to online dating and dating apps.Jiayuan and Baihe, China’s most popular dating sites, had around 126 million and 85 million registered users in 2015 respectively (Tinder had about 50 million active users in 2014).Women, in particular, appear to be more focused on pragmatic qualities in prospective partners.The influence of individualist values and the changing cultural norms pertaining to dating and familial roles are discussed.In Chinese culture unmarried women in their late twenties and beyond are labeled “leftover women” or 剩女.Sick of unsuccessful blind dates set up by her parents and unable to stand the social scrutiny of meeting potential dates at bars in her city, Zhou registered on Jiayuan, a Chinese dating website.The site is typically used by young singles between 24 and 35 and is commonly viewed as a tool for seeking long-term relationships and possibly marriage.
"The queues have been so long that some people threatened to lodge a complaint to the mayor of Shanghai," Shu Xin said.
While researchers have long examined the dating and mate selection patterns among young adults, the vast majority have utilized Western samples.
In order to further our understanding of the changing nature of dating behaviors and attitudes, this study examines a sample of young Chinese adults and focuses upon the gender differences therein.
In contrast to a slew of popular dating apps in the West that are commonly associated with a casual “hook-up” dating culture, Chinese online dating services are typically used by those in search of lasting connections and relationships — although this gradually may be changing.
In Hong Kong and on the mainland, the label of “leftover women” – unmarried women in their 30s – has long haunted the female sex.